Client: Jessica Zueras Interiorismo

Year: 2017

Discipline: visual identity, art direction, digital design. Photography: Ferrer and Mayor

Jessica Zueras is an interior designer from Zaragoza (Spain). She contacted our studio to build her brand identity.
Buri studio has worked on the art direction, creating a new visual identity and website for the brand. Each discipline had to reflect Jessica’s personality and professionalism.

“My website is my essence. It is a reflection of my passion, my job”.

On one side, there is an important feminism factor, represented by golden and a pink pastel tone. On the other side, there is a minimalism aesthetic. We can see this aesthetic on the brand logotype. Logo has been designed with a san serif typography.

There is an optic effect that represents letter ‘z’, first letter of Jessica’s last name.
In addition, we have created a logo mark that has been associated with the logo. It has been designed with the letter Z and we will use as stamp of this graphic identity.

Web design is a reflection of the visual identity as well. Mainly we can see how the website shows Jessica’s work. That was the focus when we start creating her website. Moreover, colours, lights and textures are some crucial elements on the website.

Photographs has been taken by the photographic studio Ferrer and Mayor.