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Client: Clinica Dental Doctores Asprea Gornatti

Year: 2018

Discipline: identidad corporativa, dirección de arte, diseño web.

Photography: Victor Lax.

Dental care clinic AG is a very popular clinic in Zaragoza, however, has an argentine origin. This clinic is characterized to have another point of view comparing with others competitors. It is not the typical classic clinical dentist. During the project, art direction and identity followed this concept in order to defend its philosophy.

“I have 150 sentences to describe your smile.” 

We have worked creating a full restyling logo and a new a visual identity. Furthermore, we have built a brand architecture based on an iconography. Very important for us keeping a visual order and a good website usability.

We have worked creating a full restyling logo and a new a visual identity. Furthermore, we have built a brand architecture based on an iconography. Very important for us keeping a visual order and a good website usability.

Art direction and communication strategy had to transmit a clear and positive message on the website. Following the same concept for the identity and photography. Every message had to be linked to happiness and confidence.

Art direction and communication strategy had to transmit a clear and positive message on the website. Following the same concept for the identity and photography. Every message had to be linked to happiness and confidence.

We have designed a visual icons and iconographic system to apply on digital and spatial supports. For instances, the clinic interior.

In summary, to this project, we have been focused on creating a global and homogeneous imagine.

We have designed a visual icons and iconographic system to apply on digital and spatial supports. For instances, the clinic interior.

In summary, to this project, we have been focused on creating a global and homogeneous imagine.

Diseño gráfico y comunicación zaragoza