Client: Camprovín y Brun Abogados.

Year: 2018

Discipline: Visual identity, art direction, web design.

Photography: Música para camaleones

Camprovín y Brun abogados is a medium sized law firm based in Aragon with more than twenty years professional experience. They bet on Innovation and technology.

The lawyers Laura and Elena are the two people responsible of the company. Twenty years ago, they decided to build their own company.

The project consisted to design an identity following the previous concept brand. We did a study in order to implement the art direction. Art direction was based on visual communication and web design.

“We were looking for projecting a different and exclusive imagine in our professional sector”

This project started to solve three main problems they had: lack of legibility, communication and aesthetic issue. Our mission was find a new image according with the communication plan in order to create unity. Furthermore, every design had to represent Laura and Elena’s work.

First of all, we have defined the visual identity, finally we reached to build a brand language. A new brand with a new fresh, elegant and feminine image. Inspire to minimalism and natural colour palette.

We have chosen a clear typography for the logo, being at the same time attractive and feminine. Then, we thought about the website and we created a new design following the brand identity.

“Camprovín y Brun is characterized by its personality and the relationship offered by Laura and Elena to their clients.”